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Management course on trade promotion strategies 1992

Title 
Management course on trade promotion strategies 1992
Corporate Author 
Korea Trade Promotion Corporation (KOTRA)
Issue Date 
1992
Publisher 
Korea Trade Promotion Corporation (KOTRA)
Table Of Contents 
Course Summary
1. Title
2. Duration
3. Venue
4. Organizer
5. Accommodations =
6. Participating Countries(17)
7. List of Trainees
8. Program
9. Itinerary
10. Useful Tips in Korea
Trade Promotion Policy and Strategy of Hong Kong / Mary Wong
Ⅰ. Hong Kong's Position in the Global Trade
Ⅱ. Hong Kong as an International Trading and Service Centre
Ⅲ. Trade Performance in Retrospect
Ⅳ. Export Market Scenario - A Strategy of Diversification
Ⅵ[Ⅴ]. New Market Focus - Growth of lntra-regional Trade
Ⅶ[Ⅵ]. Hong Kong as a Springboard to China
Ⅷ[Ⅶ]. Prospects
The Uruguay Round Negotiations and The Korean Economy / Tae Ho BARK
1. Introduction
2. Korea's Participation in the Uruguay Round
3. The Impact of the Uruguay Round on the Korean Economy
4. Tasks Facing Korea
5. Major Difficulties Faced by Korea in the Uruguay Round
6. Concluding Remarks
Endnotes
References
General Trading Company as a New Export Marketing Strategy in Debeloping Countries / Dong Sung CHO
Frame of Analysis
Part One : General Review
Historic Evolution of GTCs
Comparison of Contemporary GTCs
Comparison of MNC and GTC
Diversification Strategies of GTCs
The Concept of the GTC
Part Two : Korean GTCs
Why GTCs in Korea?
Performance(Sales/Exports/Subsidiaries/Products/Markets/Financial)
Causes of Korean GTCs' Deteriorating Financial Performance
Part Three: Policy Implication
Government : Policy Issues
Business : Strategic Issues
Korean Trade System & Implication for other Developing Countries / Chon Pyo LEE
The Methodology and Application of Overseas Marketing Research / Chang Do PARK
1. The purpose and methodology of Overseas marketing research
2. Method and Application of Overseas Marketing Research by the KOTRA
Support Systems for Assisting Small/Medium Companies in Overseas Marketing / Jung Rak SUH
1. Scope and Functions of Small and Medium Companies
2. Support Systems for Assisting Small/Medium Companies in Overseas Marketing
3. KOTRA's Activities for Assisting Small/Medium Companies in Overseas Marketing
4. Strategies for Developing Overseas Markets for Small/Medium Industries
An Introduction to Small and Medium Enterprises in Korea and the Role of Industrial Bank of Korea / Chung Hoon CHANG
1. SME in Korea
1) Definition
2) Importance of SMEs in the Korean Economy
3) SME Financial Assistance Organization Chart
2. Major Activities of I.B.K
1) I.B.K. profiIe
2) Sources of I.B.K. Funds & Loans by Industrial Sector 2,0
3) Special Assistance Programs
4) Coordinated Assistance Activities
Information Management System and Computerization / Haeng Ung PARK
1. Computerization Project during the 1st Stage
2. Computerization Project in the Second Stage
3. Future Plan
Exhibitions for Introducing Export Goods to Global Market / Duck ki JOO
1. Relationship between Exhibitions and Trade
2. Functions of Exhibitions
1) Significance of Exhibitions
2) Marketing Aspects
3) Types
4) National Pavilions
3. History of Korean's Participation in Exhibitions
4. Comparison of Exhibition Activities between KOTRA and its Foreign Counterparts
5. Present Status of KOTRA's Exhibition Activities
1) Organization of Exhibition Department
2) Major Activities
A. Overseas Exhibition Activities
B. Domestic Exhibition Activities
C. Participation in EXPO
D. Design Service
The System for Providing Assistance to Textile Industries / Jeon Hee CHO
1. Korea Federation of Textile Industries
2. The Textile Industries in Korea
Korean General Trading Company / Chang Gun LEE
1. Introduction
2. Qualification
3. Performances
4. GTC in Prospect
The Role of Small & Medium Firms in Korea's Export Promotion / Ho Seuk SONG
1. Small and Medium Firms in Korea
1) Scope of Small and Medium Firms
2) Characteristics of Small and Medium Firms
3) Difference between Korean SMFs and the Taiwanese counterparts
2. Policies of the Korean Government Supporting SMFs
1) Direct Policy Measures
2) Indirect Policy Measures
3. The Role of SMFs in Korea's Export Promotion
1) The Effects of Exports on Small and Medium Firms(SMFs)
2) The Characteristics of Exports by SMFs
3) Difficulties Faced by SMFs
4. Case of SMFs Supported by KOTI
1) General Status of KOTI
2) Cases of SMFs Supported by KOTl
How we made printing sales successful in overseas / Gabriel K.H.LEE
Assistance System to Local Companies for Trade Promotion / Hee Won KANG
1. Brief Introduction to Industry of Pusan
2. Outline of Business Activities Carried on by the Korea Trade Center-Pu-san
3. Supporting Activities for Small-and Medium-Sized Companies
Korean Customs Valuation System / Yung Myung KIM
1. Historical Background
2. Price Declaration
3. Examination of Customs Value
4. Conversion of Foreign Currency
5. Valuation Hierarchy
6. Transaction Value
7. Transactiion Value of Identical Goods
8. Transaction Value of Similar Goods
9. Deductive Value
10. Computed Value
11. Other Value
TAIWAN, ROC'S Foreign Trade Policy and Strategy / Yan-Chi MA
1. Current Situation of A So-Called "Little Economic Tiger"
2. The Basis of Taiwan's Industry Today
3. Stages of Industrial Evolution and its Complementary Foreign Trade Policies and Startegies
Citation 
K XIII MC , null
URI 
http://125.131.31.47/Solars7DMME/004/92Managementcourseontradepromotionstrategies_1992.pdf
Language 
eng
Subject 
직원교육 - 무역진흥 - KOTRA
Appears in Collections
08. 기타 > 1992

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